Skip to main content

Advertisement Role In Today

                                 

Advertisements play a very important role in the promotion of one’s business. But a business advertisement should be drafted, designed and laid out in an artistic manner that will tempt the reader to go through it even if he has no desire to buy the advertised product.

In fact, it is not possible to think of the modern world without advertisement. When we speak of advertisements we generally refer to business and commerce. They have become the kingpin of the world of trade

In the past, there was not much need to advertise goods. Makers were limited. The traders or manufactures had only local customers. At best they took the services of town-criers or they use handbills or posters.

But, now advertising itself has become a specialized form of business. Many advertising agencies have come up. There agencies help businessmen to promote their sales.Small traders still use handbills and posters. They also use wall-paintings for the purpose, but big traders and industrialists use sophisticated devices for this purpose. They advertise their product through the silver screen of the cinema or Internet. They telecast sponsored programmes. They give catchy advertisements on the radio. Colorful and life-size hoardings are displayed on the roadsides. Many gifts schemes are started to push the sale of product.

In fact, trade advertisements are everywhere around us. They are seen at every street corner, at the bus stands, at railway stations. Businessmen know that they can’t do without advertisement.
Advertisements give a boost to the country’s economy. They encourage production, increase in business bring about more employment opportunities. With greater sales, manufacturers  can improve the quality of products. They can also make researches in fresh areas.

Now, there is nothing wrong in advertising. But, trouble arises when false claims are made by the manufacturers for their products, such traders and manufacturers earn profits by deception. It is really sad that harmful and substandard products should be sold to innocent customers by the sheer force of advertisement.

Comments

Post a Comment

Popular posts from this blog

Progress vs. Stability

There is perhaps a certain conflict always between the idea of progress and that of security and stability. The two do not fit in; the former wants change, the latter a safe unchanging haven and continuation of things as they are.  The idea of progress is modern and relatively new even in the west; the ancient and medieval civilization thought far more in terms of a golden past and of subsequent decay. In India also the past has always been glorified. The civilization that was built up here was essentially based on stability and security and from this point of view; it was far more successful than any that arose in the west. The social structure based on the caste system and joint families, served this purpose and was successful in providing social security for the group and a kind of insurance for the individual who by reason of age, infirmity,  or any other incapacity, was unable to provide for himself. Such an arrangement, while favouring the weak, hinders, to some ex...
Post a Comment
Read more

Some Problems of Present-Day Youth

The present-day youth is facing a large number of problems-economic, social, moral as well as political. But the root cause of all these problems is the lack of purpose in his life. The modern youth is like a rudderless boat. He keeps drifting here and there with no knowledge of his destination. All his problems grow form his purposelessness.                  Our universities are producing millions of graduates and post-graduates every year. These young men and women look for jobs after completing their studies. But when they are unable to find any good job, they become restless. They feel that all their time and money spent on education has gone waste. They lose all hope of having a good life and grow desperate. Such a state leads them astray. It is nothing strange that these young men and women take to destructive activities. They fall into the hands of anti-social elements who use them as tools to achieve their own selfish ends. ...
Post a Comment
Read more